Privacy Policy

Last Updated: August 24, 2026

Photo Prop Floors & Backdrops, LLC ("Photo Prop Floors & Backdrops," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit www.backdropsandfloors.com, create an account, subscribe to our mailing list, contact us, or purchase products from us.

This Privacy Policy applies to information collected through our website and in connection with the products and services we provide.

1. Information We Collect

Depending on how you interact with our website, we may collect the following categories of information:

Information You Provide to Us

• Name
• Business or company name, if provided
• Billing and shipping address
• Email address
• Telephone number
• Account login and account-related information
• Order and purchase information
• Product customization information or files you submit
• Newsletter subscription preferences
• Messages, inquiries, reviews, or other information you choose to send to us

Payment Information

Payments are processed through the payment processors, payment gateways, and payment methods made available through our ecommerce platform and checkout. Depending on the payment method selected, your payment information may be provided directly to the applicable payment provider.

We generally receive information necessary to confirm and manage a transaction, such as payment status, transaction information, and order details. The handling of payment information by a payment provider is also subject to that provider's own privacy and security practices.

Information Collected Automatically

When you visit our website, certain technical and usage information may be collected automatically by our ecommerce platform, analytics technologies, cookies, and similar technologies. This information may include:

• Internet Protocol (IP) address or information derived from it
• Browser type
• Device type
• Operating system
• Screen or device characteristics
• Pages viewed
• Products or categories viewed
• Referring website or source
• Date and time of visits
• Shopping cart and session activity
• General website interaction and usage information

2. How We Collect Information

We collect information:

• Directly from you when you place an order, create an account, subscribe to our newsletter, contact us, submit information, or otherwise interact with our website;
• Automatically through our ecommerce platform, cookies, analytics tools, and similar technologies;
• From service providers involved in processing transactions, fulfilling orders, delivering packages, preventing fraud, providing analytics, or operating our website; and
• From third-party platforms when you voluntarily interact with us through those platforms.

3. How We Use Your Information

We may use information for purposes including:

• Processing, producing, fulfilling, and delivering orders;
• Providing customer service and responding to questions or requests;
• Creating and maintaining customer accounts;
• Communicating regarding orders, shipping, production, returns, disputes, or account activity;
• Sending newsletters and promotional emails to subscribers;
• Operating, maintaining, troubleshooting, and improving our website;
• Understanding how visitors use our website;
• Maintaining shopping cart, account, wishlist, rewards, and other ecommerce functions;
• Detecting, investigating, and preventing fraud, abuse, unauthorized activity, chargebacks, and security threats;
• Maintaining business, transaction, tax, accounting, and legal records;
• Enforcing our Terms & Conditions and other policies;
• Protecting our legal rights and the rights of our customers and others; and
• Complying with applicable laws, regulations, court orders, and lawful governmental requests.

4. Shift4Shop Ecommerce Platform

Our website operates using the Shift4Shop ecommerce platform. Shift4Shop provides technology necessary to operate our online store, including shopping cart functions, customer accounts, ordering functionality, website sessions, ecommerce statistics, and related services.

As part of operating the website, Shift4Shop and technologies provided through the platform may process information about website visitors and customers. Some cookies and similar technologies are necessary for the website and shopping cart to function properly.

5. Cookies and Similar Technologies

Our website uses cookies and similar technologies for purposes that may include maintaining website sessions, remembering shopping cart contents, supporting account functions, preventing fraud, measuring website traffic, and understanding website usage.

Cookies used on or through the website may generally fall into the following categories:

Necessary and Functional Cookies

These cookies and technologies support functions necessary for the operation of the website and online store. They may be used for shopping cart functionality, customer accounts, session management, security, fraud prevention, preferences, and similar ecommerce functions.

Analytics and Performance Technologies

We use analytics technologies to understand website traffic and how visitors interact with our website. This helps us evaluate website performance, identify problems, and improve our products, content, navigation, and customer experience.

You may be able to control or delete cookies through your browser settings. Blocking certain necessary cookies may prevent portions of the website, shopping cart, account, or checkout from functioning properly.

Privacy and cookie requirements differ by jurisdiction. Where applicable law provides additional rights regarding cookies or similar technologies, those rights will apply.

6. Google Analytics

We use Google Analytics to help us understand how visitors use our website. Google Analytics may process technical and usage information relating to website visits and interactions.

Google's collection and use of information through Google Analytics is governed by Google's applicable privacy terms and policies. Google provides users with privacy controls and tools relating to its services.

We use Analytics for website measurement, performance evaluation, and improvement of our website and customer experience.

7. Ecommerce and Internal Website Statistics

Our Shift4Shop ecommerce platform also provides website traffic and ecommerce statistics. These functions may collect technical information relating to website visits, referring sources, pages or products viewed, browser or device characteristics, and other website usage information.

We use this information for legitimate business purposes such as analyzing store performance, understanding customer use of the website, troubleshooting problems, and improving our website and product offerings.

8. Email and Newsletter Marketing

If you subscribe to our mailing list, we may use your email address to send newsletters, promotional offers, product information, announcements, and other marketing communications.

You may unsubscribe from promotional emails at any time by using the unsubscribe link contained in the email.

Unsubscribing from promotional communications does not prevent us from sending transactional or service-related messages that are necessary for an order, account, customer-service request, legal matter, or other existing business relationship.

9. How We Disclose Information

We may disclose personal information when reasonably necessary to operate our business and provide our products and services. Categories of recipients may include:

• Our ecommerce platform and website technology providers;
• Payment processors, payment gateways, banks, and payment providers;
• Professional production, manufacturing, printing, and fulfillment facilities;
• Shipping carriers and shipping-management providers;
• Analytics and website-performance providers;
• Email and communications providers;
• Fraud prevention, security, chargeback, and risk-management providers;
• Technology, hosting, and technical-support providers;
• Accountants, attorneys, insurers, and other professional advisers when necessary;
• Government authorities, courts, regulators, or law-enforcement agencies when required or permitted by law; and
• A successor or potential successor in connection with a merger, acquisition, sale, financing, restructuring, or transfer of all or part of our business or assets.

Service providers may receive only the information reasonably necessary for the services they perform, subject to the terms and practices applicable to those providers.

10. Sale or Sharing of Personal Information

We do not sell personal information to third parties in exchange for money.

Some privacy laws define terms such as "sale," "sharing," or "targeted advertising" more broadly than an ordinary monetary sale. Certain disclosures involving analytics or other technologies may be treated differently depending on the jurisdiction and the technology involved.

If a privacy law applicable to us gives you a right to opt out of a particular type of disclosure, sale, sharing, or targeted advertising, you may submit a request using the contact information provided below. We will process requests as required by applicable law.

11. Our Legal Bases for Processing Information

For individuals located in the European Economic Area, United Kingdom, or another jurisdiction requiring a lawful basis for processing personal information, our legal bases may include:

• Contract: Processing information necessary to accept, produce, fulfill, deliver, and administer your order or provide services you request.
• Legal Obligation: Processing necessary to comply with tax, accounting, regulatory, fraud-prevention, legal, or other obligations imposed by law.
• Legitimate Interests: Operating and improving our business and website, providing customer service, maintaining security, preventing fraud and abuse, protecting our rights, analyzing business performance, and maintaining appropriate business records, provided those interests are not overridden by your applicable privacy rights.
• Consent: Where consent is required, such as certain marketing communications, cookies, or other optional processing activities.

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing performed before consent was withdrawn.

12. International Customers and International Data Transfers

Photo Prop Floors & Backdrops, LLC is a United States business and serves customers in multiple countries. Our ecommerce platform, production partners, service providers, payment providers, shipping providers, analytics providers, and other business partners may operate or process information in countries other than the country where you live.

As a result, personal information may be transferred to or processed in the United States or other countries whose data-protection laws may differ from those of your jurisdiction.

Where applicable law requires safeguards for international transfers of personal information, we and our service providers may rely on legally recognized transfer mechanisms, contractual protections, adequacy mechanisms, or other lawful safeguards available under applicable law.

13. How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and for legitimate business, tax, accounting, fraud-prevention, dispute-resolution, warranty, legal, and regulatory purposes.

Retention periods vary depending on the type of information and why it is held. For example:

• Order and transaction records may be retained as necessary for business, tax, accounting, dispute, and legal requirements;
• Customer account information may be retained while an account remains active and for an appropriate period afterward;
• Newsletter information may be retained until you unsubscribe or otherwise request deletion where applicable;
• Customer-service communications may be retained as necessary to maintain business records and resolve disputes; and
• Analytics and technical data may be retained according to our settings and the retention practices of the applicable service provider.

We may retain information longer when necessary to establish, exercise, or defend legal claims, prevent fraud or abuse, comply with a legal obligation, or resolve a dispute.

14. Your Privacy Rights

Depending on where you live and which privacy laws apply to our business and your information, you may have rights that include:

• Requesting access to personal information we maintain about you;
• Requesting correction of inaccurate personal information;
• Requesting deletion of certain personal information;
• Requesting a portable copy of certain personal information;
• Requesting restriction of certain processing;
• Objecting to certain processing;
• Withdrawing consent where processing is based on consent;
• Opting out of certain direct marketing;
• Opting out of certain sale, sharing, or targeted advertising where applicable; and
• Submitting a complaint to an appropriate privacy or data-protection authority.

These rights are not absolute and may differ by jurisdiction. We may need to retain certain information despite a deletion request when retention is permitted or required by law, including information necessary for transaction records, fraud prevention, tax or accounting requirements, legal claims, or other legitimate purposes.

We will not unlawfully discriminate against you for exercising a privacy right provided by applicable law.

15. Privacy Requests, Access, Correction, and Deletion

To request access to, correction of, or deletion of personal information, or to exercise another applicable privacy right, contact us at:

Email: [email protected]

You may also use any privacy request or data-removal tools made available through our website.

Before completing certain requests, we may need to verify your identity or request information reasonably necessary to confirm that the request relates to you. We may deny, limit, or modify a request where permitted or required by applicable law.

16. European Economic Area and United Kingdom Privacy Rights

If European Union, European Economic Area, or United Kingdom data-protection law applies to the processing of your personal information, you may have rights including access, correction, erasure, restriction, portability, objection, and withdrawal of consent, subject to applicable limitations and exceptions.

You also have the right to object to the use of your personal information for direct marketing.

If you believe your information has been processed in violation of applicable data-protection law, you may have the right to lodge a complaint with the data-protection authority responsible for your jurisdiction.

17. United States State Privacy Rights

Residents of certain U.S. states may have additional privacy rights under state law. These rights vary depending on the state and whether the particular law applies to our business.

Where applicable, these rights may include requesting information about personal information we collect, requesting access, correction or deletion, obtaining a copy of certain information, and opting out of certain sales, sharing, profiling, or targeted advertising.

Requests may be submitted using the contact information in this Privacy Policy.

18. Security

We use reasonable administrative, technical, and organizational measures appropriate to our business to help protect personal information. We also rely on the security measures maintained by our ecommerce platform, payment providers, and other service providers that process information on our behalf.

However, no website, internet transmission, electronic storage system, or security measure can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security of information transmitted to or stored through the website.

19. Third-Party Websites and Services

Our website may contain links to websites, social-media platforms, payment services, or other services operated by third parties.

We do not control the privacy practices of third-party websites or services. Information you provide directly to a third party is governed by that third party's privacy policy and practices. We encourage you to review the privacy policies of services you choose to use.

20. Social Media

We maintain accounts and communities on third-party social-media platforms. If you interact with us through a social-media platform, the platform may collect and process information according to its own privacy policy and settings.

Information you voluntarily post publicly on social media may be visible to other users or the public. Please use care when deciding what information to share publicly.

21. Children's Privacy

Our website and products are intended for a general adult commercial audience and are not directed to children under the age of 13. We do not knowingly collect personal information directly from children under 13 through the website.

If you believe a child has provided personal information to us inappropriately, please contact us so that we can review the matter.

22. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, technologies, service providers, or applicable legal requirements.

When we make changes, we will post the updated Privacy Policy on this page and revise the "Last Updated" date above. Your personal information will be handled in accordance with the policy and applicable law.

23. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or a request involving your personal information, please contact:

Photo Prop Floors & Backdrops, LLC
Email: [email protected]
Website: www.backdropsandfloors.com